Primark's Brick-and-Mortar Expansion Strategy Under Scrutiny as Consumer Demand Stalls, Analysts Warn
Irish fast-fashion retailer Primark is aggressively expanding its brick-and-mortar stores to drive growth. However, GlobalData analysts warn that new physical stores alone are insufficient to stimulate consumer demand amid a digital shift and weak consumer confidence. This article analyzes the diminishing returns of this strategy and its implications for the textile supply chain, offering practical advice for sourcing and export businesses.
