British Label Taps Korean Retail Giant, Escalating Asia's Premium Apparel Channel Battle
British apparel brand Margaret Howell will open its first Korean store at Shinsegae Main on September 22, launching both its main line and MHL subline, with more locations planned. The move signals a shift among premium labels from wholesale distribution to direct retail in Asia, demanding smaller batches, faster response, and higher-quality fabrics from upstream suppliers, creating structural opportunities for Chinese textile exporters.
